All posts by Ethan Brooks

What Reformation’s Smart Dressing Rooms Reveal About Looking Better in Clothes

The fitting room has always been where fashion meets reality. A dress can look perfect on a model, appealing on a hanger, and completely different once it is on your body under fluorescent lights.

Reformation has spent nearly a decade trying to redesign that moment.

The Los Angeles-founded womenswear company launched its Retail X concept in 2017, combining digital product selection with what Reformation describes as “magic wardrobes” and customizable … Read the rest

How to Handle Unexpected Weather During Professional Photo Sessions

Imagine you’re planning a weekend trip, and the weather forecast changes suddenly. What do you do? You don’t panic if you have a plan. It’s about being ready and flexible.

Understanding the weather forecast is more than just checking it. It’s about knowing what it means. This way, you can handle any surprise that comes your way.

Life is full of surprises, and the weather is no exception. But, with … Read the rest

The Ultimate Remote Headshot Setup Guide for Professionals and Teams

In today’s world, virtual headshots are key. Over 90% of communication is non-verbal. A good video can make or break your image.

Ever had a Zoom call turn into a mess? It’s like a debate where everyone’s on mute. Quick calls are okay, but for virtual headshots, quality matters.

Think about the difference between reading a book and watching an interview. The interview lets you catch subtle cues. Good … Read the rest

The Ultimate Headshot Session Packing Checklist for Looking Camera-Ready

Arriving at a photoshoot with a wrinkled shirt and mismatched socks is a disaster. It’s like a politician messing up their speech. We’ll show you how to pack like a pro, making sure you look great.

A good garment bag list is key to looking magazine-ready. We’ll teach you how to pick clothes that work well together. Think of it like packing for a two-week Italian trip, where you stick … Read the rest

The Ultimate Headshot Shot List and Session Timeline Guide

Clarity is key when it comes to headshots. Imagine going on a journey without a map—it’s confusing. Rachael Venema says, “Share Goals with Your Photographer.” Knowing your goals can turn a simple photo into a powerful tool.

Are you aiming for a CEO look for your website, or a friendly vibe for LinkedIn? Maybe you need a speaker sheet that shows you’re worth it, or a press kit that says … Read the rest

How to Choose the Perfect Location for Entrepreneur Branding Photos

Forget the perfect, Instagram-filtered look. The place you choose for your shoot is more than a pretty backdrop. It’s a non-verbal thesis statement about your brand.

Do you want to be seen as clean and controlled, or as a real, raw story? This is the big choice: a clean studio or a messy, real place.

Think of it like choosing between a lab coat and a leather jacket. Both show … Read the rest

Beyond the Headshot: Building Your Brand Through Professional Photography

Let’s be honest. Your current corporate headshot is like a stiff, rehearsed soundbite. It says nothing.

This isn’t about smiling for the camera. It’s about making a statement of visual sovereignty. We’re moving past the headshot as just a credential. Your visual assets are now a strategic weapon.

The core philosophy here? No fluff—we plan with intention. Clients today want more than just photos. They want to feel aligned, … Read the rest

Professional Headshots for Founders: Boost Executive Presence and Team Brand Cohesion

Welcome! Let’s uncover what executive presence really means on camera. Your professional photo is like a visual handshake. It’s often the first thing people see, whether it’s investors, clients, or your team.

We’ll dive into the key elements that make a headshot stand out. It’s not just about looking good. It’s about showing authority, being approachable, and exuding confidence without words.

Take leaders like Satya Nadella or Indra Nooyi. … Read the rest

12 LinkedIn Profile Photo Makeovers That Improved Job Search Results

Have you ever looked at your LinkedIn photo and wondered, “Is this really helping my career?” You’re not alone.

In today’s digital job market, that small square image holds immense power. It’s often the first—and sometimes only—visual introduction you get to make.

Think of your profile picture as the cover of your personal book. Before anyone reads your story, they see the cover. Recruiters and possible connections form a split-second … Read the rest