Category Archives: Image Use and Selection

Summer Workwear for Comfort and Credibility

As a visual communication specialist, I see summer workwear as both clothing and message. In hot weather, the question is not only, “Can I stay comfortable?” It is also, “Does my image still communicate care, judgment, and readiness for the setting?” The best choices make comfort visible without letting the professional narrative become vague.

That applies to the clothes themselves and to the images used in hiring pages, staff profiles, … Read the rest

Casual Dress Policies and Professional Image

Casual Dress Policies are no longer only an HR document. They are also a visual communication issue: employees read them through clothing, posture, profile photos, meeting presence, and the images a company chooses to publish. A relaxed office can still look credible, but the signals need to be clear enough that people are not left guessing.

On August 7, 2026, Fortune reported that Instagram head Adam Mosseri said he was … Read the rest

Target dress code and employee brand image

The Target dress code that took effect in July 2026 gave one of the most recognizable retail uniforms a firmer shape. For employees, the change was not only about red shirts and approved bottoms. It also affected how individual team members were seen by customers, how consistently the store image appeared, and how much room remained for personal expression at work.

According to Supermarket News, Target tightened its employee … Read the rest

Fair Grooming Standards Under EEOC Guidance

Grooming standards are never just a line in an employee handbook. They influence who is seen as polished, credible, interview-ready, client-facing, and leadership-ready. From a visual communication perspective, that makes them part of a workplace’s professional narrative. The challenge is to describe professionalism without rewarding one cultural presentation and penalizing another.

For employers, HR teams, recruiters, photographers, and brand managers, the practical question is not whether appearance matters. It does. … Read the rest

EEOC Dress Codes And Workplace Image Rules

EEOC Dress Codes are not just a human resources paperwork issue. They shape how people are allowed to present themselves at work, which means they also shape professional image, confidence, and belonging. From a visual communication perspective, clothing, grooming, posture, and presentation standards can help an organization look coherent. The risk appears when consistency becomes a reason to limit protected cultural, racial, ethnic, religious, or sex-based expression.

This article is … Read the rest

Why Fashion Photography Is Moving Away From Perfect-Looking Campaigns

Fashion photography has spent decades perfecting the fantasy of perfection.

Perfect skin. Perfect lighting. Perfect clothes. Perfect locations. Perfect poses. Nothing accidental, nothing awkward and almost nothing that reminds viewers how complicated real people can be.

Some of the most interesting Fall 2026 fashion campaigns, however, are moving in another direction.

Tom Ford has placed models including Liu Wen, Kristen McMenamy, Aluel Makuach and Malick Bodian beneath hard, unforgiving … Read the rest

Why Stephen Wilkes Can Spend 36 Hours Creating a Single Photograph

Most photographers learn to think in fractions of a second.

A shutter opens. Light reaches the sensor. The shutter closes. The photograph preserves that instant.

Stephen Wilkes works almost in the opposite direction.

For his landmark Day to Night series, the New York-born photographer and National Geographic Explorer can remain at one fixed viewpoint for as long as 36 hours, making more than 1,500 photographs as daylight, weather, people … Read the rest

Workplace Shorts: Comfort With Professionalism

Workplace shorts are no longer a simple yes-or-no issue for every office. For personal branding, the better question is whether the choice supports the way you want colleagues, clients, hiring teams, or collaborators to understand your judgment. Comfort matters. So does context. A shorts outfit can feel relaxed and credible in one setting, then look underprepared in another.

That is why I advise professionals to think beyond the garment itself. … Read the rest

Can One Product Photo Really Become an Entire Brand Campaign?

For decades, commercial product photography followed a fairly predictable sequence.

A brand developed a campaign, assembled the product, booked a photographer, built a set, captured a collection of finished photographs, edited them, and distributed those images across advertising and retail channels.

In 2026, that sequence is beginning to reverse.

A product photograph can increasingly become the starting asset rather than the finished campaign.

On August 10, 2026, Kittl published a … Read the rest

Accurate image captions build trust in visuals

Accurate image captions are not decorative extras. They tell readers who is present, what is happening, and why the image belongs with the surrounding content. The American Chemical Society has updated its guidance for inclusive images with practical direction on naming people, avoiding assumptions, using relevant identity details, and keeping descriptions clear, according to the ACS inclusive image guidance.

For personal branding, hiring pages, scientific communications, nonprofit updates, and … Read the rest