Category Archives: Image Use and Selection

Why Stephen Wilkes Can Spend 36 Hours Creating a Single Photograph

Most photographers learn to think in fractions of a second.

A shutter opens. Light reaches the sensor. The shutter closes. The photograph preserves that instant.

Stephen Wilkes works almost in the opposite direction.

For his landmark Day to Night series, the New York-born photographer and National Geographic Explorer can remain at one fixed viewpoint for as long as 36 hours, making more than 1,500 photographs as daylight, weather, people … Read the rest

Workplace Shorts: Comfort With Professionalism

Workplace shorts are no longer a simple yes-or-no issue for every office. For personal branding, the better question is whether the choice supports the way you want colleagues, clients, hiring teams, or collaborators to understand your judgment. Comfort matters. So does context. A shorts outfit can feel relaxed and credible in one setting, then look underprepared in another.

That is why I advise professionals to think beyond the garment itself. … Read the rest

Can One Product Photo Really Become an Entire Brand Campaign?

For decades, commercial product photography followed a fairly predictable sequence.

A brand developed a campaign, assembled the product, booked a photographer, built a set, captured a collection of finished photographs, edited them, and distributed those images across advertising and retail channels.

In 2026, that sequence is beginning to reverse.

A product photograph can increasingly become the starting asset rather than the finished campaign.

On August 10, 2026, Kittl published a … Read the rest

Accurate image captions build trust in visuals

Accurate image captions are not decorative extras. They tell readers who is present, what is happening, and why the image belongs with the surrounding content. The American Chemical Society has updated its guidance for inclusive images with practical direction on naming people, avoiding assumptions, using relevant identity details, and keeping descriptions clear, according to the ACS inclusive image guidance.

For personal branding, hiring pages, scientific communications, nonprofit updates, and … Read the rest

Could Apple’s New Photo-Verification Feature Change What Counts as a “Real” Photograph?

For most of photography’s history, asking whether an image was “real” meant asking whether the scene actually happened or whether the photographer had manipulated the result.

Generative AI has made that question considerably harder.

An image can now look like a conventional smartphone photograph even when no camera recorded the depicted moment. Faces, weather, buildings, crowds, products, and entire events can be synthesized convincingly enough that visual inspection alone is … Read the rest

How to Dress for a Job Interview When the Office Wears Hoodies

A matching blazer and trousers once seemed like the safest possible outfit for a job interview. For Dani McEwen, a 20-year-old student at Baldwin Wallace University in Berea, Ohio, that choice became a source of doubt when she arrived for an insurance-company interview and saw employees wearing T-shirts and jeans.

McEwen worried that she looked overly formal and possibly out of step with the office. Her experience appeared in an … Read the rest

Proven Tips to Look Your Best in Passport Photos

A passport photograph is designed for identification, not glamour. It must show a clear, current, and accurate view of your face under tightly controlled conditions. Additionally, how to look better in a passport photo is about proper lighting, neutral expression, and steady framing.

Additionally, the best passport-photo improvements happen before the shutter is pressed.

Even lighting, clear camera placement, and neat hair show how to look better in a passport … Read the rest

How a Strong Headshot Portfolio Can Fast-Track Your Caree

In today’s world, you are the product. Your face is the key to success.

A collection of professional photos is not just for looks. It’s a valuable tool. It’s like a business card in a sea of text.

Studies show 83% of employers prefer a online portfolio over a resume for creatives. It shows your full range.

This isn’t about finding the perfect smile. It’s about showing you’re skilled, versatile, … Read the rest

Avoid These 10 Headshot Mistakes That Hurt Your Professional Image

In the endless scroll of LinkedIn or the quick scan of a conference speaker list, your professional photo is your opening argument. It’s a non-verbal thesis statement that works long before you utter a word.

Consider this: 97% of buyers now search online first. Your portrait isn’t just decoration; it’s a credibility checkpoint. I’ve watched brilliant minds get instantly filed under “amateur” because of a single, glaring photo faux … Read the rest

Best Backdrops for Headshots: A Complete Guide for Professionals

Let’s be brutally honest. That space behind you in your professional portrait isn’t just decorative wallpaper.

It’s a non-verbal negotiating partner in the critical first impression you’re about to make. Think of it as the bassline in your personal brand’s theme song—unnoticed when it’s perfect, painfully obvious when it’s off.

I’ve watched more careers get subtly undermined by a cluttered or chaotic background than by a bad suit. We’re talking … Read the rest